For restaurant owners · Six restaurants per route
The best advertising for your restaurant is an introduction.
On The Restaurant Tour, 100 to 300 guests from your own city come by on a Sunday afternoon to taste your cooking. Leave your details and the event manager for your city will give you a call.
Started in 2013 by a Dutch restaurateur · Now in 3 countries
Already on our routes
New guests don't just turn up.
-
A discount deal fills the place, but I never see those guests again.
With The Restaurant Tour: Our guests pay full price to try somewhere new. A ticket costs £79 to £109, paid in advance.
-
Advertising costs money, and I never know what it brings in.
With The Restaurant Tour: You meet 100 to 300 new guests and receive a fee for each one. Make a good impression and they come back, bring someone with them or recommend you to friends.
-
We're not on a high street, so hardly anyone walks in.
With The Restaurant Tour: We bring the guests to you. People from your own city walk in, and you tell them who you are.
A first call is easy to arrange.
How it works
How to get on the route
We choose a small number of restaurants in each city, for their cooking and their hospitality. A place on the route can't be bought. If you think your restaurant fits, leave your details and the event manager will call you.
-
Request a call back
30 seconds
Your restaurant's name, your email and your mobile number. That's all we need.
-
The event manager calls you
Within 2 working days
You talk about whether your restaurant suits the route and which dates there are in your city.
-
You get a place on the route
Sunday 12:00 - 17:00
If it suits you both, the event manager books your place at an event in your city.
The Sunday itself
Six restaurants, one Sunday afternoon. Yours is one of them.
On a Sunday between 12:00 and 17:00, guests with a ticket walk to six restaurants in their own city. At each one they have one dish and its pairing: a drink chosen to go with it.
-
Small groups, spread over the afternoon. Guests walk at their own pace and arrive in small groups, matched to the number of seats you have. You welcome them and tell them a little about your restaurant.
-
You choose what you serve. One dish and its pairing, plus a vegetarian combination. Choose what you'd want guests to remember from their first visit. Ticket sales close on Friday at 22:00, so you order only what you need.
-
You see who's coming, live. In the Restaurant App and your online dashboard you follow ticket sales and allergies per round. On Sunday you scan tickets in the app.
Why join
What joining brings your restaurant
-
100–300
guests in one Sunday afternoon
New guests
People from your own city who paid full price in advance to try your cooking.
-
38%
of Britons most often find new restaurants through friends and family
Word of mouth
Every guest who ate with you can pass your name on.
-
£0
to join
Paid per guest
Most of the ticket revenue goes to the restaurants as a fee per guest, which keeps your own investment small. What you add on top is up to you.
-
22:00
on Friday, ticket sales close
No waste
You know in advance how many guests are coming and their allergies, so you order only what you need.
How guests find you
In a 2023 survey, 38% of Britons said they most often find new restaurants through friends and family.
That's almost twice as many as through Google. On The Restaurant Tour, people from your own city taste your cooking in one afternoon. The ones who enjoyed it can tell their friends.
- Friends and family 38%
- Google 21%
- Restaurants' social media pages 17%
- OpenTable 7%
- Resy 4%
Source: SevenRooms and Censuswide, online survey of 2,003 adults in Great Britain, March 2023.
After the event
The aim: guests who come back.
Your fee covers most of your costs on the day. The return comes afterwards, when guests come back and recommend you to friends.
Only the return rate comes from research. How many guests recommend you, and how many of them then actually book, are our own estimates. Set them to what you expect.
We don't count the people they bring, later visits or online reviews.
Request a call backReturn visits: Bloom Intelligence 2026, almost 1 million first restaurant visits. Recommendations and tip to visit: our own estimates, not research.
After you sign up
What you get when you join
Included
- A personal onboarding
- One dedicated contact
- Support six days a week
- The Restaurant App and an online dashboard with ticket sales and allergies
- We handle the tickets, the marketing, the route and customer support
- A free page in our restaurant guide
The first call
Within two working days, the event manager for your city gives you a call. You talk about whether your restaurant suits the route, the dates in your city and any questions you have.
What it costs
Joining is free and you're paid per guest. Signing up commits you to nothing.
Frequently asked questions
What does it cost to join?
Joining is free. The dish and pairing are prepaid by our guests, so nobody pays at the table. Most of the ticket revenue goes to the restaurants as a fee per guest, which keeps your own investment small. What you add on top is up to you.
Am I committing to anything?
No. Signing up commits you to nothing. Whether you take part is agreed for each edition with the event manager for your city.
How much time does it take?
The Sunday afternoon itself, from 12:00 to 17:00. Your Friday and Saturday nights stay untouched. You prepare one dish and its pairing, plus a vegetarian combination, and you get a personal onboarding beforehand.
Is this right for my restaurant?
We invite a small number of restaurants per city: places where people go out to enjoy a meal, not fast food. A route links six restaurants, so there need to be five others within walking distance. The event manager looks at the cooking and the hospitality. Guests arrive in small groups, matched to your seats. You do need at least 25 seats.
We're already busy. Why would we join?
It isn't about filling empty seats, it's about staying visible. Everyone knows Coca-Cola, and they still advertise. Even a busy restaurant loses guests: they move, eat out less or find somewhere new. And it's a fun afternoon with fellow restaurateurs in your city. Together we show people how much good food their own city has.
What happens to my details?
The event manager for your city uses them to get in touch with you about the event. How we handle your details is set out in our privacy policy. Read the privacy policy
Let us introduce your restaurant to 100 to 300 new guests.
Request a call backWe choose a small number of restaurants in each city. Joining is free, and a first call commits you to nothing.